Niche focuses on a specific topic, which could be something you're passionate about or have expertise in. Focusing on a specific topic can help you build a loyal following. Plus, it can help you establish your authority in your field. However, focusing on a specific topic requires more specialized knowledge. In other words, you need to have in-depth knowledge about the topic you're delving into. Although you can tackle virtually any subject, some niches seem to do better on YouTube than others. With that in mind, here are some hot YouTube niches to consider as a potential Nigerian YouTuber:
1. Cooking
Cooking channels saw an incredible boost in Nigeria, especially during the COVID-19 pandemic. Every day, more and more Nigerians are turning to YouTube for recipe inspiration or to boost their kitchen skills. In terms of CPM rates (Cost per Mille), cooking channels are fairly profitable, with average values at $2.50. In case you're unfamiliar with the term "Cost per mille (CPM)," it's a metric used in advertising to measure the average cost of 1,000 ad views. In other words, it's a metric for how much advertisers pay YouTube for 1,000 ad impressions.
Nigeria has so many popular dishes, so it's almost impossible to run out of ideas for your YouTube channel. Many Nigerians turn to YouTube to learn how to cook Egusi soup, Jollof rice, fried rice, and many other dishes. If you have a knack for cooking, then you can make a lot of money online in Nigeria by simply teaching people how to cook various Nigerian foods on YouTube.
2. Comedy
As a Nigerian, you probably already know about Mr. Macaroni, Brainjotter, Broda Shaggi, and Mark Angel. These Nigerian comedians and scriptwriters make millions of Naira by simply making people laugh on YouTube, as well as on other video-sharing platforms. In 2024, Mark Angel's net worth is alleged to be between one million and five million US dollars. Comedy and prank channels, which thrive on pure entertainment, take center stage on YouTube. Millions of Nigerian viewers consume funny skits, challenges, pranks, and other comedy content on YouTube.
Living in Nigeria can be stressful and laughing can relieve stress. As a result, Nigerian YouTubers who create comedy content attract a wide range of viewers, from teenagers to adults. The built-in advantage of a comedy channel is that it’s all about uplifting people's moods. What's more, advertisers love seeing their ads and products in uplifting videos.
3. Beauty & Makeup
Beauty and Makeup could be one of the best niches for your YouTube channel in Nigeria. If you love makeup, skincare, or hairstyling, that is. As long as Nigerians are interested in beauty products, beauty and makeup channels are likely to remain popular. With this niche, you can generate revenue from sponsorships, affiliate deals, and Google Adsense.
From makeup tutorials, skincare techniques, nail art, and hair care, to fashion, there are many content ideas for beauty and makeup channels. As a beauty and makeup YouTuber, you can easily collaborate with high-end brands in Nigeria. However, you need to first establish your channel as a go-to authority in the beauty community. To that end, it's essential to stay ahead of trends and produce high-quality content consistently.
4. Home Decor
Home improvement and interior design niche opens several opportunities to Nigerian YouTubers. As Nigerian homeowners are interested in seeing the before-and-after transformations, this niche has high viewer engagement. Plus, Home Decor videos are highly shareable. This can lead to repeat viewership, as your audiences return for inspiration or guidance on their projects. As a home decor YouTuber, you can sell your interior design products and services or receive sponsorships from home improvement brands, furniture companies, and decor stores in Nigeria.
From room makeover projects and small space living hacks to DIY home decor ideas, there are many content ideas for home decor channels. Some YouTubers are going as far as creating videos that showcase the most luxurious neighborhoods in Lagos. That's some some idea for you.
5. Adventure and Travel
In terms of population, Nigeria is by far the largest country in Africa. Plus, Nigerians are some of the most adventurous people in Africa. If you love to explore new places in Nigeria and share your experiences, then you can highly profit from the travel niche on YouTube. Nigeria is divided into 36 states, so this niche appeals to a wide range of viewers who are planning their next trip or simply enjoy exploring different places online.
As a travel YouTuber, you can earn commissions by promoting travel insurance or booking platforms such as Wakanow, an online travel booking platform headquartered in Lagos. From popular or unique destinations, budget travel tips and hacks, to hotel and airline reviews, there are many content ideas for travel channels. This niche enables you to monetize your channel while inspiring others to explore the world.
6. Farming
Farm channels are seeing an incredible boost in Nigeria. That's because farmers are becoming good at using social media, earning decent money from it as a result. If you're a farmer in Nigeria, you can earn more from YouTube than your crops. I have seen many farmers taking to YouTube to teach people how to rear catfish, chickens, and turkeys. The farm niche also covers homesteading, which is a lifestyle of self-sufficiency. Homesteading is characterized by subsistence agriculture and home preservation of food.
7. Tech, Cars, and Gadgets
Another profitable YouTube niche in Nigeria is technology, especially cars and gadgets. Nigerians love cars, especially Toyota cars, which are very common in the country. According to Techpoint Africa, citing a 2018 survey, more than 60% of Nigerian households owned a car, with around 20% owning two or more. Whether it’s a review of the latest car, iPhone, generator, or camera, advertisers love tech content. There’s a range of CPM rates with this niche, though.
For example, car channels' average CPM is about $4.32, while the average CPM for photography channels is around $7.31. Advertisers pay up to $2.39 per 1,000 ad impressions for general tech channels. However, you need to take the associated costs into account if you’re thinking of joining the tech niche. The thing is, before you can start earning an income, you often need to invest in the tech you review or compare.
8. Lifestyle
The lifestyle niche is one of the most popular types of content on YouTube. People look for inspiration in the lives of others, especially celebrities. Nigeria has over 250 ethnic groups, with the three largest being Hausa, Igbo, and Yoruba. Each ethnic group in the country has its own unique culture, art, and cuisine. What's more, Nigeria celebrates many holidays, and Nigerians are known for their love of beauty. Lifestyle is a broad topic, so it's important to narrow your focus to solidify your brand and connect with a specific audience. You can even share your personal experience and focus on an audience that lives a similar lifestyle to you.
9. Dance
The dance niche is thriving on YouTube Shorts, as creators are showcasing their choreography and dance routines. This YouTube niche allows you to showcase your talents and potentially monetize your channel through sponsorships from music and dance-related brands.
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